{"id":766,"count":22,"description":"
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\r\n\r\nKeel Toys celebrated their 75th Anniversary in 2022 and their ongoing commitment to creating a sustainable future has never been more important. Established in 1947, Keel Toys is a third generation, family run business, under the directorship of brothers, Richard, David, John and James Keel. Each plays an active role within the company on a daily basis in the capacity of Managing Director, Financial Director, Sales Director and Marketing Director respectively.<\/strong><\/span>\r\n

In 2020, Keel Toys designed and launched Keeleco, a 100% recycled range of soft toys. These beautiful eco-friendly toys are manufactured and filled with 100% recycled polyester made from plastic waste.<\/span><\/strong><\/h4>\r\n<\/div>\r\n<\/div>\r\n
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In just the three years after launching Keeleco we have recycled the incredible figure of more than 100 million water bottles in the manufacture of the range (figures correct to the end of 2022 stock production). 70% of the entire Keel Toys collection is made from 100% recycled materials, this allows us to now offer our business partners the most complete sustainable soft toy collection in the marketplace today. The range includes Wild, Farm, Sealife, Dinosaurs, Teddy Bears, Puppies, Kittens, Nursery, Seasonal and Keeleco Adoptable World!.<\/strong><\/span><\/h4>\r\n

Product Safety<\/strong><\/span><\/h3>\r\nKeel Toys Ltd is committed to supplying beautiful soft toys to the consumer and toy safety is of paramount importance to us.<\/strong><\/span>\r\n\r\nThe European Toy Safety Directive 2009\/48\/EC covering \u201cProducts designed or intended, whether or not exclusively, for use in play by children under 14 years of age\u201d comes into force on 20th July 2011. Key requirements include the reduction of tolerable limits or banning of certain substances, conformity of series production and traceability; we are confident our toys conform to these standards.<\/strong><\/span>\r\n\r\nOur products are subjected to stringent testing, fully complying with: \u2013<\/strong><\/span>\r\n\u2022 EN71-1 Mechanical properties of toys<\/strong><\/span>\r\n\u2022 EN71-2 Flammability of toys<\/strong><\/span>\r\n\u2022 EN71-3 Heavy metal content of toys<\/strong><\/span>\r\n\u2022 EN71-9 Organic Substances<\/strong><\/span>\r\n\u2022 Azo colourants directive 2004\/21\/EC<\/strong><\/span>\r\n\u2022 Cadmium content directive 91\/338\/EEC<\/strong><\/span>\r\n\r\nWe independently test in KOLAS or HKLAS accredited laboratories and valid test certificates and technical data files are freely available.<\/strong><\/span>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>","link":"https:\/\/minervashop.eu\/en\/product category\/toys\/","name":"Toys","slug":"toys","taxonomy":"product_cat","parent":0,"meta":[],"_links":{"self":[{"href":"https:\/\/minervashop.eu\/en\/wp-json\/wp\/v2\/product_cat\/766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minervashop.eu\/en\/wp-json\/wp\/v2\/product_cat"}],"about":[{"href":"https:\/\/minervashop.eu\/en\/wp-json\/wp\/v2\/taxonomies\/product_cat"}],"wp:post_type":[{"href":"https:\/\/minervashop.eu\/en\/wp-json\/wp\/v2\/product?product_cat=766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}